California Prune Board welcomes 0% tariff announcement on import of prunes
The California Prune Board (CPB) has welcomed the UK Government’s decision to suspend the UK import tariff on dried prunes (commodity code: 08132000). Effective from 1 January 2023, the suspension sees the removal of the 8% tariff until at least 31 December 2024. This follows an application led by the CPB through the Nut & Dried Fruit Trade Association (NDFTA), on behalf of its UK trade members. The decision gives UK dried fruit importers a greater choice and is likely to be welcomed by importers looking for a premium quality and great tasting product, underpinned by the reliability of supply California is renowned for.
California offers exceptional growing conditions, high agricultural standards, and sophisticated harvesting and drying techniques, all of which contribute to high-quality, naturally sweet prunes and make the US the world’s largest premium producer. Esther Ritson-Elliott, Director of International Marketing and Communications for the California Prune Board (CPB), says: “Removing the tariff gives our industry a level playing field, and UK trade access to premium, greater tasting prunes that will appeal to consumers.
Supporting the UK trade, the CPB invests significantly in marketing to raise brand awareness of its prunes in the UK, with a series of promotional activities, including PR, advertising, and social media campaigns. The Board also leverages its brand ambassadors - chef and TV presenter Peter Sidwell, and registered dietitian and professional nutritionist Jo Travers - to further showcase the nutritional and taste benefits of its products.”